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Studio 6 Rosenberg
Call Broker for Adaptive Reuse Opportunity
26010 Southwest Fwy, Rosenberg, TX, 77471
  • Price: $8,000,000
  • Cap Rate: 10.45%
  • Price Per Key: $56,738
  • Total Rooms: 141
  • NOI: $836,965
  • RRM: 4.40x

Exceptional Investment Opportunity

  • 141-Key Extended Stay Asset with Strong Revenue Performance
  • Proven Revenue Performance – Studio 6 Rosenberg generated over $1.8M in top-line revenue in 2024, demonstrating strong demand in the extended stay segment.
  • Robust Profitability – With a Net Operating Income (NOI) of $836K, the asset delivers an impressive 45% flow-through, signaling operational efficiency and strong cash flow.
  • Turnkey Asset with Recent Renovations – The property underwent a comprehensive $2.16M renovation in 2022-2023, minimizing near-term capital expenditures and positioning the hotel for long-term success.

Comprehensive Property Renovation - 2.16M in CapEX

  • Guestroom Upgrades: Full bathroom remodels, including new tubs, plumbing, vanities, and toilets. Fresh paint, new flooring, modern furniture (FF&E), mattresses, TVs, and appliances. Upgraded electrical and plumbing systems, new locks, and PTAC units for improved comfort.
  • Lobby & Common Areas: Enhanced flooring, millwork, and new furniture. Upgraded lighting, refreshed restrooms, and modernized front facades.
  • Exterior Enhancements: Fresh paint, stucco repairs, improved signage, and new landscaping. Parking lot resurfacing and upgraded outdoor lighting for safety.
  • Pool & Outdoor Amenities: New pool equipment, resurfaced plaster, and updated decking

Strong Brand Affiliation & Extended Stay Stability

  • Affiliated with Studio 6, a recognized extended-stay brand under the G6 Hospitality umbrella, ensuring brand recognition and guest loyalty.
  • Extended-stay segment provides resilient occupancy and revenue stability, reducing seasonal volatility.
  • Asset benefits from high average length of stay, minimizing turnover costs and enhancing operational efficiency.

Attractive Upside Potential

  • Revenue Growth Opportunity – Potential to optimize ADR (Average Daily Rate) and RevPAR through targeted revenue management strategies.
  • Operational Efficiencies – Further NOI growth potential through cost optimization and continued performance enhancements.
  • Market Tailwinds – Increasing demand for extended stay accommodations in the Houston MSA supports long-term asset appreciation.

Strategic Location in Rosenberg, Texas

Studio 6 Rosenberg is strategically situated in Rosenberg, Texas, a city within the rapidly expanding Houston–The Woodlands–Sugar Land metropolitan area. This prime location offers investors access to a dynamic market characterized by robust economic growth and a diverse demographic profile.

Local Attractions and Demand Generators

  • Fort Bend Epicenter: Opened in August 2023, this 230,000-square-foot multi-purpose arena hosts concerts, sports events, and conventions, attracting significant visitor traffic to the area.
  • Historic Downtown Rosenberg: Renowned for its unique shops, restaurants, and cultural venues, the downtown area serves as a focal point for tourism and community events, enhancing the city's appeal to visitors.
  • Brazos Town Center: A major retail hub offering a variety of shopping, dining, and entertainment options, drawing both locals and tourists.

Major Employers in the Area

  • Manufacturing and Distribution: The city is home to several manufacturing and distribution centers, providing employment opportunities and supporting economic growth.
  • Healthcare Services: Medical facilities and healthcare providers in the area offer essential services and employment, contributing to the community's well-being.

Fort Bend County: A Hub of Affluence and Diversity

  • Fort Bend County, where Rosenberg is located, is recognized as one of the most affluent counties in Texas and the nation. In 2015, it became Texas's wealthiest county, with a median household income of $95,389 and a median family income of $105,944. The county's affluence is attributed to its strategic location near Houston, attracting a highly educated workforce and fostering economic development.
  • Demographic Diversity Fort Bend County is celebrated for its cultural and ethnic diversity, being one of the most diverse counties in the United States. This diversity enriches the community, fostering a vibrant cultural scene and a wide array of culinary and artistic experiences.

Conclusion

The strategic location of Studio 6 Rosenberg in Rosenberg, Texas, combined with the economic strength and diversity of Fort Bend County, presents a compelling investment opportunity. The proximity to local attractions, major employers, and a thriving community enhances the property's potential for sustained occupancy and revenue growth.

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Seth Equities is a premier hotel brokerage and advisory firm dedicated to delivering exceptional results for hotel investors, owners, and developers. We specialize in hotel sales, acquisitions, asset management, and strategic advisory, providing a goal-focused approach that ensures every transaction and investment decision is optimized for success.

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