Hyatt Place Houston North

• Exclusive Listing – Seth Equities

  Seth Equities is pleased to present the exclusive listing of Hyatt Place Houston North, a 126-room, six-story, Hyatt-branded upscale hotel strategically located within the highly trafficked George Bush Intercontinental Airport (IAH) submarket of Houston, Texas.

  Originally constructed in 1997 and renovated in 2017, 2024 

•  The property has recently undergone additional room and exterior refreshes as part of the Hyatt PIP program, enhancing guest experience, brand compliance, and competitive positioning within the submarket.

  Situated on approximately 3.93 acres 

• The hotel benefits from immediate access to Beltway 8, US-59/I-69, and IAH, providing exceptional connectivity to the North Houston business corridor, Greenspoint District, Spring corporate campuses, and The Woodlands.

• Hyatt Place – globally recognized upper-upscale select-service brand
• Access to Hyatt’s reservation system and World of Hyatt loyalty platform

• 12 minutes to George Bush Intercontinental Airport (IAH)
• Positioned within the George Bush Airport submarket
• Immediate access to major demand generators and corporate campuses

The property is located in the George Bush Airport Area submarket

A historically active lodging corridor supported by airport-related transient demand, airline crew business, and North Houston corporate travel. Immediate proximity to Beltway 8 provides regional access to Downtown Houston, The Woodlands, and the broader Houston MSA.

The Property generated approximately $2.01 million in Room Revenue in 2023, increasing to $2.45 million in 2024 — a 21.6% year-over-year increase. Total Revenue similarly grew from $2.17 million to $2.60 million (+19.8%) during the same period. 

While topline performance strengthened meaningfully in 2024, recent trailing performance reflects submarket volatility and expense pressure, creating a clear opportunity for operational optimization under new ownership. 

STR Positioning: Rate Opportunity

Historical STR reporting indicates:

• Strong occupancy penetration relative to the competitive set

• ADR under-indexing within the comp set

• RevPAR growth potential through rate optimization rather than demand creation

This positioning presents a classic rate-driven value-add opportunity. The Property has demonstrated the ability to capture room nights; strategic revenue management, segmentation refinement, and compression pricing around airport demand cycles provide a pathway toward ADR lift and RevPAR index improvement.

Margin & Flow-Through Upside

With guestrooms and exterior recently refreshed as part of the Hyatt PIP program, near-term capital exposure is limited. A new owner can focus on:

• ADR growth and comp set repositioning

• Expense rationalization and labor optimization

• Enhanced GOP flow-through from incremental RevPAR gains

• Leveraging Hyatt loyalty demand as the sole Hyatt-branded hotel in the IAH submarket

The combination of proven revenue capacity, brand exclusivity within the airport corridor, and identifiable operational inefficiencies positions Hyatt Place Houston North as a compelling execution-driven value-add investment in a major U.S. airport market.

Importantly, the former Hyatt Regency Houston Intercontinental Airport was recently rebranded to Sonesta, leaving Hyatt Place Houston North as the only Hyatt-branded property within the entire IAH submarket.

This brand exclusivity creates a meaningful competitive advantage:

• Sole beneficiary of Hyatt loyalty demand within the airport corridor
• Reduced internal brand competition
• Enhanced World of Hyatt capture in the immediate submarket
• Strengthened positioning with corporate and negotiated accounts